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Votre guide vers le succès de votre entreprise
J'ai décidé de créer Faretti Growth Labs pour aider les entrepreneurs qui sont prêts à se développer mais qui manquent de l'expertise nécessaire pour faire passer leur marketing au niveau supérieur.
En tant que votre premier CMO, nous ne nous contentons pas d'élaborer des stratégies : nous les mettons en œuvre et vous apprenons à maintenir votre croissance de manière indépendante.
Dès le premier jour, je vous guide à travers chaque étape du marketing, en vous dotant des compétences et des outils nécessaires pour gérer votre marketing en toute confiance et de manière stratégique, même après la fin de notre collaboration. Que vous construisiez une marque, lanciez votre première campagne ou développiez votre entreprise, nous sommes là pour assurer votre succès et votre indépendance future.
Founder & Shop Owner
Plaisir Berlin
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Launched and managed a kids’ concept store in the heart of Berlin
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Curated independent designers and managed product sourcing & inventory
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Led branding, store design, and visual merchandising
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Ran marketing, PR, and digital campaigns to build local awareness
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Managed all operations from concept to customer experience
Skills: Entrepreneurship · Retail Strategy · Visual Merchandising · Marketing & PR · Social Media · Brand Development · Inventory Management
Jul 2015 – Fev 2016
Berlin · On site
Country Manager France / Business Development
Payleven
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Led business development and marketing strategy for the French market
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Managed a team of 5, overseeing acquisition, performance, and local growth
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Built and executed online marketing campaigns and channel mix
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Contributed to customer acquisition and retention through data-driven decisions
Marketing Manager France
Payleven
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Developed and implemented the marketing strategy for France
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Managed online marketing, PR, SEO, and content creation
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Helped build brand visibility and drive user engagement locally
Skills: Country Management · Business Development · Performance Marketing · SEO · PR · Acquisition Strategy · Leadership · Paid Social · Campaign Management
Nov 2014 – Jul 2015
Berlin · On site
Aug 2014 – Nov 2014
Berlin · On site
Founder & Event Manager
Plaisir Berlin
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Created and managed cultural and lifestyle events (club nights, markets, workshops)
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Led art direction and booking for Berlin’s club scene and creative community
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Handled press relations and public visibility for events and the brand
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Managed both digital and traditional communication channels
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Oversaw full event execution: from concept to coordination
Skills: Event Production · Creative Direction · Brand Communication · PR · Social Media · Community Engagement · Budgeting
Jul 2012 – Aug 2014
Berlin · On site
Country Growth Lead (France)
SumUp
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Owned the go-to-market strategy for France with a merchant-first mindset
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Full P&L ownership, incl. sales targets and 7-figure monthly marketing budget
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Built and led a team of 8 marketing experts, from recruitment to coaching
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Drove channel mix optimization across paid & organic channels
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Defined local market needs, partnerships, and product adaptations
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Set and tracked KPIs/OKRs across a cross-functional French growth team
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Launched ATL, PR, and PA initiatives to establish brand presence in France
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Acted as French market spokesperson for SumUp
Skills: GTM Strategy · Team Leadership · Brand Building · 360° Marketing · Media & Performance · B2B2C · Paid & Organic Growth · Budget Ownership · Agile Ops
Oct 2019 – Oct 2021
Berlin · On site
Marketing & Strategic Partnerships Manager
Babbel
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Sourced, negotiated, and activated global strategic partnerships
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Led co-branded 360° marketing campaigns with high-profile partners (e.g. Air France)
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Developed business opportunities through creative collaborations
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Drove brand awareness through integrated media, digital, and offline channels
Skills: Growth Architecture · Go-To-Market Strategy · B2C Marketing · Brand Awareness · Paid Media · Content & Email Marketing · Agile Execution · Team Leadership · Budget Management
Partnerships Marketing Manager
Babbel
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Built the global partnerships strategy from scratch
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Managed end-to-end partnership lifecycle: sourcing → contracting → activation
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Designed and executed innovative co-branded campaigns
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Oversaw cross-functional collaboration, from creative concept to project delivery
Skills: Strategic Partnerships · 360° Campaigns · Business Development · Creative Collaboration · B2C Marketing · Brand Positioning · Sponsorships · Project Management · Communication
Jul 2018 – Oct 2019
Berlin · On site
Oct 2016 – Jul 2018
Berlin · On site
Business Development Manager
LOST iN
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Supported business development and sales growth across lifestyle publishing
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Built and maintained partnerships to expand brand presence
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Handled reporting and performance tracking for growth initiatives
Skills: Business Development · Sales · Partnerships · Agile Workflow
Feb – Aug 2016
Berlin · On site
Faretti Growth Labs
Founder & CMO
Providing strategic and hands-on marketing expertise to help businesses grow. Key services include:
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Empowerment First: Equip you with tools & skills to manage marketing confidently post-collaboration
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Full-Scope Support: From brand strategy to campaign launches and growth scaling
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Channel Expertise: SEO, paid & organic, CRM, branding, PR — all tailored to drive growth
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Sustainable Results: Balance quick wins with long-term brand-building
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Collaborative Approach: Helping entrepreneurs turn vision into execution in competitive markets
Skills: Marketing Strategy · Strategic Consulting · Brand Strategy · Business Growth · Digital Marketing
Feb 2025 - Present
Berlin, Germany · Hybrid
Chief Marketing Officer
xpate
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Led global marketing strategy to drive growth and brand consistency across regions
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Built brand positioning and narrative from the ground up
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Launched high-impact digital campaigns across SEO, paid, and social
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Oversaw market research to guide data-driven decisions
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Managed marketing budget and resource allocation
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Directed a cross-functional team, fostering leadership and collaboration
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Focus on strategic vision, execution, and scaling impact
Skills: Strategic Marketing · Brand Strategy · Executive Leadership · Campaign Development · Digital Marketing · Budgeting · Team Growth
Mar – Sep 2024
Berlin · Remote
Head of Marketing – New Markets
Taxfix
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Built growth architecture for international expansion into new markets
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Led GTM strategy & testing: messaging, positioning, product-led growth, and value prop validation
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Managed 4 direct reports (marketing & brand) and 10+ indirect contributors
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Drove customer acquisition across multiple channels and localized approaches
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Orchestrated performance, content, paid, and lifecycle marketing
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Optimized budget allocation for agile, high-impact campaigns
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Supported cross-functional alignment across product, sales, and growth teams
Skills: Growth Architecture · Go-To-Market Strategy · B2C Marketing · Brand Awareness · Paid Media · Content & Email Marketing · Agile Execution · Team Leadership · Budget Management
Nov 2021 – Mar 2024
Berlin · On site
